Site icon The New York Minute

People helping people: CUs shine during coronavirus pandemic

a person holding red heart in hands, donate and family insurance concept, on aquamarine background, copy space top view

William J. Mellin, president/CEO of the New York Credit Union Association, recently reminded credit union professionals and volunteers about what is remarkable about the credit union movement: the ability to rally together in the face of adversity.

Credit unions have wasted no time rallying together in the adversity that currently is the coronavirus pandemic. And members know it.

“The impact from the words of our member says it all,” said Bob McFadden, president/CEO of Finger Lakes FCU, who shared a note of thanks from a member:

Please pass on to whomever, a thank you. Because of the amazing practices of this credit union, life for people like me won’t be quite so stressful. I can now breathe a bit better knowing I don’t have to figure out where to come up with payments AND still be able to feed my family.

 Credit unions around the state are helping members in a variety of ways. The Association has been collecting examples of how credit unions are helping their members and communities during the coronavirus pandemic through an online survey.

Below are some examples collected from the survey:

 Finger Lakes FCU

“Our commitment to our members and communities we serve includes responding with compassion and urgency,” McFadden said. Finger Lakes FCU has established a COVID-19 emergency member relief program, which includes:

Inner Lakes FCU

“We have implemented the following to assist both staff and members during this time of the pandemic,” said Travis Heiser, CEO of Inner Lakes FCU:

UHS Employees FCU

Kay Murray, CEO of UHS Employees FCU outlined what UHS Employees FCU has in place for its members, including:

GPO FCU

“GPO is confident in helping members get through this uncertain period of time,” said Courtney Walchusky, community relations coordinator of GPO FCU. “Having our members ‘in the know’ on precautions, closures and changes we have made to better their service at this time is our priority.”

Walchusky said that GPO FCU has made the following changes to accommodate member needs and deliver service safely:

Walchusky said that members will continue to be notified about loan decisions, applications will be processed for debt relief and GPO FCU will remotely work with members on an individual basis to assist with loan needs.

GPO is also waiving skip-a-pay fees for current loan members, offering credit cardholders an additional $500 to their credit card limit and, extending the payment due date for all Visa credit cardholders with no penalties or adverse credit reporting, Walchusky said.

All branches servicing members are practicing social distancing, staff are wearing gloves at all times and continuously cleaning regularly touched surfaces, including drive thru tubes, pens and monetary instruments, she said.

GPO FCU is also updating messages on social media, sending members e-blasts and altering its audio response and phone messaging to best inform members, she said.

Alco FCU

Alco FCU published advertisements encouraging members that have been affected by the coronavirus pandemic to call and ask how Alco FCU can help, said Mike Miller of Alco FCU. He also said that the credit union’s board approved three tools the credit union can utilize:

Members also can skip the first month’s payment and pay on day 60,” Miller said. “The loan is for up to 18 months and the loan officers have a lot of leeway in how they use it.”

Northern Credit Union

Northern Credit Union launched a “full-on” COVID-19 financial relief program, said Alexa Bennett, associate vice president of marketing for Northern Credit Union.

The program includes:

In addition, Bennett said that the credit union has extended drive-though and call center hours; and lobby hours are by appointment only. And, “in one day, Northern Credit Union funded over 300K in loans. We are also doing a targeted mailer to members who may be impacted based on credit score, DTI and checking to see if their incoming DD are from an industry that has been impacted.”

Share your CU story on the Association’s website.

Exit mobile version