Professional development, community impact, and collaboration are at the forefront of this week’s New York Minute. We’re highlighting registration for upcoming Association and industry events, celebrating credit unions making a difference in their communities, and sharing stories of service, generosity, and local partnerships from across New York.
CU Trends: The Marketing & Sales Conference

Registration is now open for CU Trends: The Marketing & Sales Conference, taking place September 10 in Syracuse.
Designed for marketing, business development, and member experience professionals, CU Trends brings together industry experts and credit union leaders to explore the latest strategies shaping member engagement, brand growth, digital marketing, sales, and business development. Attendees will gain practical insights, fresh ideas, and valuable networking opportunities to help strengthen their credit union’s marketing and sales efforts.
Whether you’re looking to elevate your marketing strategy or discover new ways to connect with members, CU Trends offers valuable takeaways for professionals at every stage of their careers. Learn more and register with the link below!
Registration is Now Open for TruStage’s Discovery 2026

Registration is now open for TruStage’s Discovery 2026, a complimentary virtual conference designed to help credit union professionals explore emerging trends, innovative strategies, and the future of financial services.
The annual event, scheduled for August 27, features industry experts and thought leaders sharing insights on topics including member experience, growth strategies, technology, and leadership. The virtual format allows attendees to participate from anywhere while gaining practical ideas they can bring back to their organizations.
Don’t miss this opportunity to learn from industry leaders and connect with peers from across the credit union movement. Register today.
Teachers FCU Donates $150,000 to Nicklaus Children’s Hospital Foundation

Teachers Federal Credit Union recently donated $150,000 to the Nicklaus Children’s Hospital Foundation to help support pediatric healthcare and improve outcomes for children and families throughout the region.
The contribution reflects the credit union’s ongoing commitment to investing in healthier, stronger communities while supporting organizations that provide critical care and resources to those who need them most.
Congratulations to Teachers FCU for making a meaningful difference in the lives of children and their families.
First New York FCU Supports YWCA Through Small Business Recovery Grant Funding

First New York Federal Credit Union has kicked off a community giving series by presenting a $5,000 grant to YWCA NorthEastern New York through the Federal Home Loan Bank of New York’s Small Business Recovery Grant Program.
The funding will support the YWCA’s domestic violence program, helping provide safety, resources, and hope to individuals and families in need. The grant is the first of 11 community investments that will distribute a total of $50,000 to local organizations making a meaningful impact across the Capital Region.
Follow First New York FCU on social media in the coming weeks to learn more about each organization featured in this community giving initiative.
Alternatives FCU Staff Roll Up Their Sleeves for United Way Day of Action

Alternatives Federal Credit Union staff recently participated in the United Way Day of Action, partnering with the Varna Community Association to support improvement projects at the Varna Community Center.
Throughout the day, volunteers tackled a variety of projects, including restriping the basketball court, filling potholes in the driveway, weeding and mulching garden areas, organizing supplies, and completing other indoor maintenance work. The team accomplished an impressive amount in just a few hours, helping enhance a valued community gathering space for local residents.
What began as a day of service quickly grew into something more. Through the project, Alternatives staff developed a strong connection with the Varna Community Association and identified additional ways to support the organization and its mission. Building on that momentum, a second group of staff volunteers will return in the coming weeks to complete interior painting projects at the center.
Community engagement is about more than a single volunteer event—it’s about building lasting partnerships and investing in the organizations that help our communities thrive. The Day of Action was a great example of how collaboration, service, and shared purpose can create a meaningful impact.
First Choice Financial FCU Establishes Little Free Library

First Choice Financial Federal Credit Union celebrated its anniversary by giving back to the community with the installation of a new Little Free Library.
The project, unveiled during a community ribbon-cutting ceremony, reflects the credit union’s longstanding commitment to literacy and encourages neighbors of all ages to “take a book, leave a book.” Community partners, local officials, and library representatives joined the celebration, marking the beginning of a resource that will help inspire a love of reading for years to come.
Congratulations to First Choice Financial FCU for creating a lasting community resource that makes books and literacy more accessible.
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