Teachers Federal Credit Union has announced that it is entering the second phase of its rebranding initiative placing a stronger emphasis on member communications and service.
A new integrated marketing campaign, a redesigned branch experience and a revamped website are a continuation of the repositioning initiative spearheaded by President and CEO Brad Calhoun to further expand the credit union’s mission of improving the financial wellness of their members and larger community through education and personalized services, according to a press release from Teachers FCU.
Teachers’ latest initiatives include:
- a new campaign titled “Life Well Learned,” which showcases the brand’s focus on providing financial education and literacy tools to current and future members;
- a revamped website with new features aimed at enriching the digital member experience; and
- the grand opening of the 32nd Teachers branch, located in Stony Brook — the first Teachers’ branch to fully incorporate the new branding and designed for visitors to choose their preferred banking style from a combination of digital and in-person services.
Based in Hauppauge, Teachers FCU has more than 350,000 members and $8.2 billion in assets.