This week, we’re bringing you exciting updates from credit unions across the state! Recognition Award nominations are now open for EXCEL 26, vendor/exhibitor registration for EXCEL 26 is now live, see which organizations and leaders were recently honored, and hear valuable insights from Origence. Read all the industry updates in the New York Minute!
Recognition Awards: Submit Your Nominations Today!

Nominations are now open for the Association’s 2026 Recognition Awards! This is an opportunity to recognize credit union professionals who make a lasting impact on New York’s credit union movement. Each year, these awards honor individuals whose leadership, service, and dedication strengthen credit unions and the members they serve.
Individual awards include:
- Outstanding Young Professional
- Outstanding Professional
- Outstanding Volunteer
- New York Credit Union Hall of Fame
All award recipients will be honored during EXCEL 26, the New York Credit Union Association’s Annual Meeting & Convention, on Saturday, June 13, at the Saratoga Hilton in Saratoga Springs.
Winners receive complimentary registration for themselves and a guest, plus a one-night stay at the Saratoga Hilton. Nominations close March 2, with winners notified in mid-March. Click below to learn more about each award and to submit your nominations.
New York Credit Unions Named America’s Best by Newsweek
New York credit unions are making waves nationally, with 60 institutions named to Newsweek’s 2026 list of America’s Best Regional Banks and Credit Unions. This recognition highlights institutions that power local economies, support small businesses, and deliver trusted financial services rooted in community connection.

The rankings are based on a comprehensive methodology that evaluates financial health, media presence, and customer experience. Data sources included the Texas Ratio, profitability, net loans, national press coverage, and large-scale consumer feedback, drawing from more than 71,000 surveys, 1.9 million social media reviews, and 129 million mobile app reviews.
This year’s results reflect the growing visibility and impact of New York credit unions. If your credit union made the list, click below to claim your award and learn how to use it to amplify your story.
Kyle Markland, Municipal CU CEO, Recognized by City & State New York

Congratulations to Kyle Markland, CEO of Municipal Credit Union, on being named to City & State New York’s 2025 Responsible 100. This annual list recognizes leaders across New York who demonstrate social responsibility through community engagement, ethics, philanthropy, and a commitment to equity and inclusion.
Since becoming CEO in 2020, Markland has guided Municipal Credit Union through a period of transformation, expanding access to affordable financial services across all five boroughs. He also led the creation of the MCU Foundation in 2023, strengthening the credit union’s philanthropic impact citywide.
In addition to leading MCU, Markland serves on the boards of the MCU Foundation and the National Credit Union Foundation. His recognition underscores the credit union movement’s continued leadership in advancing financial inclusion and social good. Join us in recognizing Kyle for this honor!
EXCEL 26: Vendor/Exhibitor Registration Now Open!

Vendor/exhibitor registration is now open for EXCEL 26, your opportunity to connect directly with hundreds of New York credit union leaders. With five hours of dedicated EXPO time across two days, plus receptions, networking events, and educational sessions, EXCEL 26 delivers unmatched visibility and engagement.
Organizations can choose from Premier, Contributing, or Standard exhibitor options, each offering booth space, event access, and promotion through the EXCEL app and printed materials. Premier and Contributing Exhibitors receive additional benefits, including CEO reception access, enhanced signage, and website advertising. Numerous add-on sponsorship opportunities are also available to maximize exposure.
A dedicated hotel block is reserved for exhibitors at the Brookmere Hotel, with a reservation deadline of May 9, 2026. Space is limited, and early registration is strongly encouraged.
From Insight to Action: Leveraging Member Data for Credit Union Success

By Origence
Credit unions have never had more tools at their fingertips, with unprecedented access to data, technology, and member insights. This creates a pivotal opportunity to transform strategies by harnessing the power of internal member data. Traditional credit scores and external sources have long been the foundation of lending decisions, but they no longer tell the full story. Member data that is rich, delivered in real-time, and deeply contextual, offers a new frontier for smarter, more resilient lending.
Why internal data is the game-changer
For years, credit unions relied on external credit bureaus to assess risk. While those evaluations remain useful, they often miss the nuanced behaviors of a member’s relationship with their credit union. Transaction histories, digital engagement, and service usage can reveal early indicators of financial stress or opportunity.
By auditing internal data, credit unions can uncover predictive signals that enhance risk modeling and provide a more complete picture of creditworthiness. With a more holistic view of member behavior, credit unions can make smart decisions and strengthen relationships.
Real-time data: The new standard for lending
Economic volatility demands agility. Annual or semi-annual credit score refreshes are no longer sufficient. Credit unions need dynamic portfolio management, with data updates occurring monthly, or even more frequently.
Real-time data enables early detection of risk, allowing institutions to intervene before delinquencies occur. A sudden drop of account activity or a missed payment can signal emerging financial stress. Integrating these signals into lending strategies helps credit unions act proactively, protect relationships, and support members when they need it most.
Proactive risk management builds trust
Internal data empowers credit unions to identify members facing financial stress—rising credit card balances, auto loan defaults, or mortgage payment delays. For example, if a member’s transaction history shows increasing reliance on overdraft protection or missed utility payments, these signals can trigger early outreach.
Effective risk mitigation can also be an extension of member care. Offering refinancing options, budgeting tools, hardship programs, or personalized counseling strengthens trust and promotes long-term financial wellness.
How to build a resilient lending framework
To fully leverage member data, credit unions must rethink operations and decision-making. Here’s the framework:
- Cross-functional collaboration: Break down product silos and create teams with visibility across all member touchpoints. A holistic view of the member relationship enables more accurate risk assessments and personalized lending solutions.
- Flexible decision strategies: Separate risk models from decision strategies. While risk models may remain stable during economic shifts, decision strategies must be adaptable. This flexibility ensures credit unions can respond swiftly to changing conditions without compromising consistency.
- Technology infrastructure: Invest in platforms that support real-time data processing and AI-driven decision engines. These tools can analyze vast datasets quickly, identify patterns, and recommend actions, all while maintaining compliance and member trust.
Actionable steps for credit union leaders
To build smarter lending strategies using member data, credit unions should consider the following roadmap:
- Audit internal data for behavioral and transactional signals beyond credit scores.
- Move from annual reviews to monthly or real-time portfolio assessments.
- Develop dashboards combining macroeconomic trends with member-level data.
- Create cross-functional teams for holistic decision-making.
- Build adaptive strategies that respond to changing conditions.
- Upgrade technology to support real-time integration and advanced analytics.
The competitive edge
Credit unions that embrace internal member data as a strategic asset will be better equipped to navigate uncertainty, serve their communities, and grow sustainably. This isn’t just a tech upgrade, it’s a cultural shift. It requires leadership, collaboration, and a commitment to putting members at the center of every lending decision.
The future of lending is about managing risk and deepening relationships. By leveraging internal data, embracing proactive risk management, and building adaptable decision frameworks, credit unions can continue to serve their communities with confidence and care.
Ready to transform your lending strategy?
Origence gives credit unions the tools and expertise to turn member data into smarter, faster, and more personalized lending decisions. Learn more and start building the future of lending today.

















