In this week’s New York Minute, we’re giving you the latest on International Credit Union Day, highlighting recent charitable efforts from New York credit unions, and HVCU’s expansion! Plus, hear about AI and credit unions from Sam Das of TruStage!

Mark Your Calendars: International Credit Union Day

Join us in celebrating International Credit Union Day® on October 17th under the theme “One World Through Cooperative Finance.” This global event honors the spirit and accomplishments of the credit union movement. Your Association, in partnership with the World Council of Credit Unions, encourages you to engage in this celebration by educating, participating, and celebrating:

• Educate: Spread awareness about the credit union difference using free downloadable materials such as posters and logos.
• Participate: Support the Worldwide Foundation for Credit Unions by donating and receiving a collectible #ICUDay2024 pin, along with other merchandise. Your contributions help fund vital initiatives that enhance credit union services globally.
• Celebrate: Share your ICU Day activities on social media using #ICUDay2024 to join a worldwide celebration of credit unions.

This year, the World Council for Credit Unions is offering collectible ICU Day pins to donors as part of a fundraising effort aiming to raise $500,000 by ICU Day. These pins and the fundraising efforts are crucial for supporting projects that bridge gaps in digitalization, safety, gender equality, and leadership within the credit union community.

To learn more about International Credit Union Day®, click below!

Hudson Valley Credit Union Expands to Capital Region

Hudson Valley Credit Union (HVCU) proudly celebrated the grand opening of its first Capital Region branch in Latham, marking a significant expansion in its service area. Their official ribbon cutting, held on August 21, featured a ceremony attended by local dignitaries, business leaders, and community members eager to welcome HVCU to Latham.

The celebration included remarks from HVCU’s President and CEO, Jonathan Roberts, who expressed gratitude towards the branch and operations staff whose dedication made the opening possible. New York State Senator Jake Ashby, along with other officials such as Colonie Town Supervisor Peter Crummey, highlighted the positive impact HVCU will have on providing essential financial services to the community.
“I want to congratulate Hudson Valley on their recent expansion into the Capital District,” said Association President & CEO Bill Mellin. “It was a pleasure to be included in the grand opening of the Latham branch, which marks an exciting new chapter for the credit union.”
In a gesture of community support, HVCU donated $500 each to the Colonie Police Department and the Latham Fire Department, reinforcing their commitment to local first responders.

The Latham branch will offer full banking services, including extended hours to accommodate members’ needs throughout the week, including Saturdays.

Teachers FCU Donates $75,000 to Nicklaus Children’s Health System

Teachers Federal Credit Union (TFCU) has made a substantial contribution to children’s healthcare by donating $75,000 to Nicklaus Children’s Health System. Brad Calhoun, President and CEO of TFCU, had the privilege of presenting the check to the leaders of Nicklaus Children’s Health System

This generous donation is designated for the hospital’s main campus in Miami, FL, and its Neonatal Intensive Care Unit in Naples, FL. The funds are aimed at supporting the hospital’s vital mission to inspire hope and promote lifelong health by delivering the best possible care to every child.

Sunmark Credit Union Hosts Successful Blood Drive

Sunmark Credit Union recently exemplified the credit union philosophy of “People Helping People” by hosting a successful blood drive at their Latham Headquarters in partnership with the American Red Cross Eastern New York. The event saw enthusiastic participation from 40 members of the Sunmark Squad, all contributing to the vital community cause amid a critical blood and platelet shortage.

In addition to their life-saving donations, participants were treated to delicious sweets from Nothing Bundt Cakes, courtesy of the Sunmark Charitable Community Foundation. This gesture of appreciation underscored the community spirit and supportive environment fostered by Sunmark Credit Union.
For those inspired to make a difference, visit redcrossblood.org to find out how and where you can donate and help alleviate the ongoing blood supply challenges.

Harnessing AI and EI to Boost Credit Union Efficiency and Member Experience

By Sam Das, managing director, TruStage^TM Ventures

Credit unions, like people, have varying strengths in different kinds of intelligences. Traditionally, the credit union creed of people helping people gave the industry strong roots in Emotional Intelligence (EI). With modern applications of Artificial Intelligence (AI) strengthening service and efficiency, there is a lot to be gained. Both categories of ‘intelligence’ have distinct differentiators. AI is the capability of computers to do activities that previously needed human-level intelligence. EI, on the other hand, is the ability to empathize between two parties.

A common misunderstanding is that AI-powered systems can handle the emotional challenges of member relationships; however, finances are very personal. Systems can be trained to show sensitivity to some extent, but they can’t feel and think the way humans do. AI cannot replace authentic emotional connections that enrich human interactions – the type of experience that has differentiated credit unions from competitors for decades.

AI presents a big opportunity for credit unions but shouldn’t replace EI. It’s the strategic combination of AI and EI that can lead to greater efficiency gains and better member service.

Developing a Strategy Around AI
A credit union should have a plan before using AI. Start with assembling a diverse team of subject matter experts (SMEs), business champions, IT professionals and compliance officers.

SMEs, for example, are tasked with staying on top of current trends in technology and knowing what will be required of the IT and compliance teams to integrate these solutions. They’re also aware of how this technology impacts the financial regulatory landscape. Whereas, business champions are crafting the business case, as well as mapping the member and financial impact AI will have on the credit union.

This strategy team is responsible for integrating AI into operations and company culture, ensuring it aligns with regulatory standards and the organization’s mission.

Exploring Potential Use Cases
As with most new technologies, it’s easiest to begin by addressing a few use cases. AI has the potential to increase efficiencies, enhance member experiences, and optimize a credit union’s existing talent and resources. Once credit unions see success with these use cases, there will be an appetite for more.

Connecting with a fintech is an easy way to start. Take Posh AI for example, a leader in conversational and generative AI solutions for the financial industry. Where many credit unions struggle between limited hours for contact centers or expensive after-hours support, digital assistants and virtual assistants can provide members with around the clock service at a fraction of the cost. Posh’s digital assistant can handle questions related to the branch, products and services, and member account information. As a result, the credit union improves member satisfaction and gains efficiency.

Another use case is AI-powered knowledge management solutions. These solutions learn from a credit union’s policies and procedures to create a database of commonly asked questions and answers. Rather than manually searching or messaging peers, staff receive instant responses within seconds through Posh’s conversational interface. In this scenario, employees are empowered to be of better service, which enhances member experience and efficiency gains.

AI Education
After deciding on the strategy and initial use cases, the AI team should educate their employees and begin to develop a culture that acknowledges how the organization will benefit from AI. This requires support from leadership.

It’s also important to educate the board and senior leadership on how AI can transform the organization. This is an opportunity to address any misinformation and differing opinions. A concise approach, and support from the credit union management team will go a long way. In fact, it’s likely that many board members are waiting for an approach to AI, or at least be excited by it.

Risks of AI
There is risk involved in credit unions choosing whether to use AI solutions. It’s up to the credit union to determine if the risks outweigh the benefits.

A lack of education or alignment on use cases will prove to be harmful. Prioritizing education enterprise-wide will help credit unions avoid misaligned expectations of the technology and what it will achieve. For example, open-AI models like ChatGPT aren’t ready to support credit unions in solving member inquiries, they use outside information. However, their models can be constructed with guardrails to understand member behavior through transactions and money movements. Part of a credit union’s AI strategy should address risk and guardrails.

Avoiding AI due to these risks may make credit unions vulnerable to changing environments. Take the fraud landscape, cybersecurity threats are becoming increasingly sophisticated. From credential stuffing to phishing threats, fraudsters are using AI. If credit unions don’t deploy tools of similar strength to safeguard their organization, they will find themselves at a disadvantage. AI is not only a strategic advantage but a necessity for the future.

Finding the Right Fit
Credit unions are under constant demand to be more efficient and scale while keeping their competitive differentiators. Leveraging AI can help in this battle by supercharging interactions, experiences and tasks. It can automate mundane and routine tasks, allowing staff to focus on more complex and sensitive financial situations. Humans excel at problem-solving, building relationships and demonstrating empathy, they are the best source of EI. AI tools can enable employees to concentrate on strategy, member experience and delivering the personal touches that credit unions are built upon.

Interactions likely to elicit emotional responses from members, like dealing with financial stress or making a critical financial decision, should be handled personally. This is where the concept of “human in the loop” becomes essential. With the right guidelines, AI systems operate up until a basic level of service is met, then facilitate a seamless transfer to an employee. This scenario works for customer service, fraud mitigation, loan approvals, and countless other processes. In each case, employees are able to contribute in ways that maximize their value and output.

The core mission of credit unions remains centered on human interactions and EI, but the industry needs advanced technologies like AI to manage the demands of a 24/7 culture, increasing cybersecurity demands, compliance, and much more. By leveraging AI to handle routine tasks and preserving EI for personalized service, credit unions can boost operational efficiencies while ensuring that members feel valued and supported. Such a dynamic balance presents credit unions with the opportunity to revolutionize the member experience and stay competitive in today’s marketplace.

To learn more about how AI and Emotional Intelligence can transform your credit union operations, listen to the full podcast episode on ACU’s The CU Lab featuring Sam Das, Managing Director of TruStage Ventures, and CEO of Posh AI, Karan Kashyap.

The views expressed here are those of the author(s) and do not necessarily represent the views of TruStage.

TruStage^TM is the marketing name for TruStage Financial Group, Inc. its subsidiaries and affiliates. Corporate headquarters are located in Madison, Wis.

CORP-6769496.1-0724-0826 © TruStage

---

Stay ahead of the curve by subscribing to receive credit union news and updates directly in your inbox.

In this week’s New York Minute, we shine a spotlight on the commendable contributions and exciting developments within our credit union community. From celebrating significant technological achievements to opening new branches and supporting community initiatives, our credit unions continue to demonstrate their dedication to service and innovation. Dive into this week’s stories to catch up on all the latest news.

Staff Highlight: Bill Bywater

In our latest employee spotlight, meet Bill Bywater, Chief Operating Officer. Bill oversees the for-profit side of our operations, including our credit union-owned CUSO, Universal Sharing Network (UsNet), and our mortgage servicing company, OwnersChoice Funding. He thrives on collaborating with member credit unions to enhance their service offerings and implement innovative strategies.

At work, Bill fosters a team culture focused on collaboration between team members, ensuring that innovation and technology effectively support our members’ needs. Outside the office, he balances his busy career with a love for enjoying great food and a commitment to staying active, especially through running.

Discover more about Bill’s impact and insights in the embedded spotlight video below.

Jovia Financial FCU & Alloya Corporate FCU Take Home Tekkie Awards

We’re celebrating significant achievements in the credit union technology sector by highlighting the most recent Tekkie Award winners.

Alloya Corporate Federal Credit Union‘s QCash Financial won “Tech CUSO of the Year” a. QCash Financial was lauded for its innovative lending platform that significantly enhances service to credit union members by offering quick and accessible loans without credit scores and focusing on financial inclusion.

Similarly, Jovia Financial Federal Credit Union won the “Member Growth” Tekkie Award for its effective use of the Union Credit lending platform, which facilitates credit offers directly on high-traffic websites. This approach has allowed Jovia Financial to expand its lending services nationally, optimizing both member experience and access.

Congratulations to both credit unions for their outstanding contributions to technology and member service in the credit union industry!

Hudson Valley CU Supports the United Way of Dutchess-Orange Region Diaper Drive

Hudson Valley Credit Union (HVCU) recently donated to support the United Way of the Dutchess-Orange Region‘s annual diaper drive. Their contribution of $2,000 helped United Way successfully collect and distribute over 100,000 diapers and household items valued at over $50,000 during the event held on August 10. This drive supports families in need across Dutchess and Orange counties.

HVCU’s ongoing partnership with United Way underscores its commitment to community support and initiatives that provide essential resources to the local population. For more information on the event, click below!

Good Neighbors Credit Union’s New Branch Opens

Good Neighbors Credit Union (GNCU) recently celebrated the grand opening of its newest branch in Depew, New York, with a vibrant community event. The day was filled with festivities suitable for all ages, including delicious treats from the Cheesy Chick Food Truck and Oakley’s Ice Cream Truck, various kid-friendly activities, and exclusive tours of the new facilities.

“I’d like to congratulate Good Neighbors on their new Depew branch,” said Association President & CEO Bill Mellin. “This is a win for Western New York and I wish them continued success in serving their members.”

The highlight of the day was a ribbon-cutting ceremony, marking the official opening of the branch which promises to deliver accessible and high-quality banking services to the Western New York community. As GNCU continues to grow, it remains dedicated to ensuring that members’ funds benefit the local community, reinforcing its role as a vital financial resource in the region. The Brunswick branch will no longer offer banking services as it will serve as a headquarters for administrative staff, allowing the new Depew branch to focus on serving the banking needs of its members.

The 2024 Volunteer & Leadership Conference

Join us for the 2024 Volunteer & Executive Leadership Conference, set for October 4-5 at the Turning Stone Resort Casino. Attendees will dive into topics such as cognitive biases, evolving member expectations, and legislative updates, all designed to enhance leadership and operational skills.

Register by September 20 and use code 2024NYM for $25 off!

Dive into two days of enriching experiences at the premier event for credit union leaders. The conference features:

• Expert-led Sessions: Start with cognitive biases, explore evolving member expectations, and get legislative updates.
• Interactive Breakouts: Focus on board dynamics and fraud prevention.
• Networking Opportunities: Connect with peers during sessions and receptions.

For more event information and lodging information, view the event page below!

In this week’s New York Minute, we’re recognizing credit unions for their charitable giving and accomplishments! From notable donations to memorial scholarships and esteemed recognitions, New York’s credit unions are making waves! Get all the latest credit union news in the New York Minute.

Teachers FCU Donates $340,000 to Cohen Children’s Medical Center

Teachers FCU announced a generous donation of $340,000 to Cohen Children’s Medical Center in New York, emphasizing its dedication to supporting vital community resources. This substantial contribution will fund crucial medical equipment, clinical care, and research, enhancing the hospital’s capacity to serve children’s health needs effectively.

Presented by Brad Calhoun, President and CEO of Teachers Federal Credit Union, during a ceremony at the medical center, the donation is a part of the credit union’s long-standing partnership with Children’s Miracle Network Hospitals®. The partnership aims to improve healthcare services for children across the nation, with this year’s organizational-wide fundraising efforts bringing in over $600,000.

Cohen Children’s Medical Center, recognized as the top children’s hospital on Long Island by US News and World Report for 2023-2024, will directly benefit from this support, further enabling its mission to provide top-tier pediatric care. Thank you to Teachers FCU for continuing the credit union spirit of People Helping People!

Buffalo Metropolitan FCU Awards Scholarships In Honor of Members Killed In the 2022 Mass Shooting

Buffalo Metropolitan Federal Credit Union (BMFCU) proudly announced the winners of its first annual Inspiring Unity Scholarship. This new scholarship honors the memory of three BMFCU members—Katherine Massey, Ruth Whitfield, and Aaron Salter—who tragically lost their lives in the 2022 Buffalo mass shooting.

The Inspiring Unity Scholarship aims to support young leaders committed to promoting diversity and inclusion, principles deeply valued by the victims. This year’s recipients, Ilias Day, Kerron Miller, and Alicia Reed, have each been awarded $1,000 to support their educational goals. These students have demonstrated exceptional leadership and a commitment to fostering unity within their communities.

BMFCU, a steadfast community supporter since 1937, reaffirms its commitment to enhancing the economic well-being of its members and supporting the next generation of community leaders through this annual scholarship. The Inspiring Unity Scholarship is open to BMFCU member high school seniors planning to attend accredited institutions of higher education.

Stuart Salembier of Municipal CU One of Fifteen Nationwide Named as a 2024 Inspirational Leader

Your Association extends its congratulations to Stuart Salembier, Vice President of Member Experience at Municipal Credit Union, for being honored as one of the fifteen nationwide 2024 Inspirational Leaders by Employ Humanity. This prestigious award celebrates leaders who significantly inspire and elevate their teams.

Salembier’s effective leadership style has profoundly impacted his team, promoting both personal and professional development at Municipal CU. His recognition underscores his dedication to not just advancing member experience but also fostering an exemplary workplace environment.

We are proud of Stuart Salembier’s achievements and look forward to his continued contributions to the credit union community. To see everyone named on the list, click below.

Register Now for the 2024 Compliance & Legal Conference!

Join us at the 2024 Compliance & Legal Conference, scheduled for September 26-27 at Turning Stone Resort Casino, where compliance and legal professionals from across the credit union community will gather for an essential two-day event.

The program will kick off with a welcoming reception on Thursday evening, followed by a full day of sessions on Friday. Topics will include preventing elder abuse, recent changes in labor and employment law, key compliance issues, and strategies to combat check fraud.

A special rate is available at Turning Stone Resort Casino through our room block. Please call (800) 771-7711 and mention the NYCUA room block to reserve your room by September 2nd.

For more information, visit the event page below!

---

Stay ahead of the curve by subscribing to receive credit union news and updates directly in your inbox.

In this week’s New York Minute, we have a message from Association President & CEO William Melin expressing his gratitude to TruStage for their partnership. We’re also congratulating Jovia Financial’s Casey Mauldin for his recent recognition, and spotlighting The Summit FCU for their recent work to support Meals on Wheels. Read the latest in this New York Minute!

TruStage: A True Credit Union Partner

By William J. Mellin

Each year around this time, TruStage offers its annual Discovery Conference. This complimentary, online event offers a deep dive into future trends impacting credit unions, featuring expert insights on member expectations and innovation. It is the industry’s premier virtual event shaping the future of the credit union movement. In today’s rapidly evolving financial landscape, success and innovation depend on a profound understanding of member expectations today and a visionary outlook on the trends of tomorrow. TruStage’s commitment to offering this exceptional event is just another example of their commitment to the credit union system and I want to take this opportunity to thank them for their unwavering support.

TruStage has proven to be an essential partner for the Association and New York’s credit unions. The dedication and resources provided have been pivotal in enhancing our events offerings, services, and fostering innovation within the credit union industry. Their contributions have enabled us to expand our reach and impact, ensuring that credit unions across New York can thrive and serve their members effectively. The partnership has not only facilitated the growth and success of our initiatives but has also strengthened the credit union community as a whole.
As we look to the future, we are excited about the possibilities that lie ahead with TruStage by our side. Together, we will continue to drive positive change, advocate for the needs of our members, and innovate to meet the evolving financial challenges that lie ahead.

Thank you, TruStage, for your steadfast support and for being a cornerstone of our success.

Discovery 2024- August 8, 2024

Now’s Your Chance to Join the Lucky Savers Program!

Join the Lucky Savers program to make saving an exciting experience for your members! This innovative program offers a 12-month share certificate that not only helps build savings, but also enters members into regular prize drawings for every $25 increase in their account balance. It’s a fun and engaging way to promote smart savings habits, supported by the credit union mission of “People Helping People.”

Whether your members are looking to bolster their savings or just starting to build a financial safety net, Lucky Savers can make the process both rewarding and fun. To integrate Lucky Savers at your credit union or to get more details on how you can start offering this innovative savings option, visit the program page for more information!

Casey Mauldin of Jovia Financial Awarded the 2024 Executive Circle Award

Congratulations to Casey Mauldin of Jovia Financial CU on receiving the 2024 Executive Circle Award from Long Island Business News! As Jovia’s Chief Revenue Officer and Chief Lending Officer, Casey has played a pivotal role in shaping the credit union’s strategic direction.
His leadership, integrity, and innovative approach to revenue and lending strategies have significantly contributed to Jovia’s growth and success.

This award is a testament to his exceptional contributions to the credit union movement. Well done, Casey, on this outstanding achievement! Read the full list of awardees below

The Summit FCU Supports the 6th Annual Alley Cat Ride and Silent Auction

This month, The Summit Federal Credit Union proudly supported the 6th annual Alley Cat Ride and Silent Auction for Meals on Wheels of Syracuse. Held at Harvey’s Garden, this significant event brought together community members on bicycles to raise funds and awareness for those facing food insecurity in Syracuse. The Summit FCU team was there to cheer on and support the bikers as they embarked on their delivery routes.

Through this ride and accompanying auction, vital funds were raised to help Meals on Wheels deliver nearly 240,000 meals annually and reach approximately 800 individuals daily. This effort is a shining example of The Summit FCU’s commitment to community support and making a meaningful difference.

---

Stay ahead of the curve by subscribing to receive credit union news and updates directly in your inbox.

In this week’s New York Minute, we’re keeping you up to date on the latest changes for New York’s credit unions, including cybersecurity regulation deadlines and the retirement of the Executive Deputy Superintendent of the NYS DFS. Then, we’re congratulating First Source FCU on recent recognitions and reminding you to save your spot for Discovery2024! Get the latest weekly credit union news in the New York Minute.

Cybersecurity Regulation Deadlines

By Mitch Pollack, General Counsel

Covered Entities
As a reminder, the cybersecurity regulation defines a “Covered Entity” as “any person operating under or required to operate under a license, registration, charter, certificate, permit, accreditation or similar authorization under the Banking Law, the Insurance Law or the Financial Services Law, regardless of whether the covered entity is also regulated by other government agencies.” 23 NYCRR 500.1. This means that any credit union chartered or registered under New York Banking Law, Insurance Law, or Financial Services Law is a Covered Entity. Thus, the Cybersecurity Regulation does not apply to Federal Credit Unions unless they applied for a separate New York State license, which subjects them to Department of Financial Services (“DFS”) oversight, or oversight by another New York State agency.

Background
The Department of Financial Services amended its Cybersecurity Regulation in 2023, and has provided updates on upcoming deadlines.

April 2024 Deadline
Covered Entities were required to submit their 2023 annual compliance submissions by April 15, 2024. However, if the Covered Entities missed this deadline, they can still submit their annual compliance notifications through the DFS portal. It is important to remember, that the annual compliance submission must be signed by the highest-ranking executive and the Chief Information Security Officer (CISO), or the senior officer in charge of cybersecurity, if there is no CISO from that entity. Any Covered Entities that qualify for full exemption from the Cybersecurity Regulation do not have to submit annual compliance notifications. The DFS now has an Exemption Determination Tool on their website that will inform you if you are exempt as per Section 500.19(a), by inputting your entity’s information into the form. There is also a Class A determination Tool to inform entities if they classify for Class A status. These resources, along with others, can be found at the Department of Financial Services Cybersecurity Resource Center online.

There were also additional requirements relating to Risk Assessments (Section 500.9), Cybersecurity Policies (Section 500.3), Cybersecurity Awareness Training (Section 500.14(a)(3)), and Vulnerability Management (Section 500.5(a)(1), (b), and (c)) that became effective in April 2024.

November 2024 Changes
As of November 1, 2024, there will be additional requirements under the amended Cybersecurity regulation that will apply to all Covered Entities, excluding those that are exempt. There will be changes to Cybersecurity Governance, Encryption of Nonpublic Information (NPI), and Incident Response and Business Continuity Management.

Cybersecurity Governance
CISO written reports to senior governing bodies will have to be updated to include plans regarding how to remedy material inadequacies. CISOs will also be required to make timely reports to senior governing body officers regarding any material cybersecurity issues or changes. Additionally, the entities’ senior governing bodies will be required to oversee cybersecurity risk management. See, Section 500.4.

Encryption of Nonpublic Information (NPI)
Covered Entities will be required to execute written policies that involve encryptions that meet industry standards. Entities will no longer be able to use alternative compensating controls for encryption of Non-Public Information (NPI) in transmission to external networks. However, compensating controls for encryption of NPI at rest may continue to be used if it receives written approval by the CISO. See Section 500.15.

Incident Response and Business Continuity Management
Incident response plans need to be updated as well. There must also be business continuity and disaster response plans in place, that are able to address cybersecurity related issues. Additionally, all employees involved in the plans’ implementations must be trained. Covered Entities must also regularly test plans with critical staff and make any necessary changes. Entities must also test the backups’ ability to restore critical data and information systems as well as maintain and protect backups necessary to restore material operations. Section 500.4.

Shirin Emami to Retire as Executive Deputy Superintendent of Banking for the Department of Financial Services

Please join us in offering our gratitude and well wishes to Shirin Emami, who is retiring from her role as the Executive Deputy Superintendent of Banking at the New York State Department of Financial Services. Shirin has been a steadfast leader and advocate for New York’s financial industries, particularly the credit union movement, for the past decade.

Her tenure has been marked by a collaborative spirit and an unwavering dedication to the financial well-being of New Yorkers. Shirin’s efforts have greatly enhanced regulatory frameworks and fostered a supportive environment for financial institutions across the state.

We celebrate Shirin’s contributions and the significant impact she has had on New York’s financial services community. Congratulations, Shirin, on your well-deserved retirement!

First Source FCU Recognized by the Community Choice Awards for Third Consecutive Year

First Source FCU has been awarded three honors at this year’s Community Choice Awards. For the third year in a row, it has been voted Best Credit Union, Best Mortgage Lender, and Best Place to Work. These awards are a testament to First Source FCU’s commitment to providing excellent service to its members and creating a great work environment for its employees.

The credit union expressed its gratitude, stating, “We are honored to be awarded 1st place in 3 categories in this year’s Community Choice Awards…Serving our Members is our privilege, and we’re committed to providing exceptional service and a rewarding work environment.”

The Community Choice Awards let local residents nominate and vote for their favorite local businesses, highlighting the best in the area. Winners are celebrated at an awards gala and featured in a special printed and online edition.

Congratulations to First Source FCU for your continued excellence in service and community involvement! See the full list of winners below.

Reminder: TruStage Discovery2024 is One Week Away!

TruStage’s Discover2024 virtual conference is happening next week on August 8th from 9 am to 4 pm CT! Don’t miss your chance to dive into the latest trends and innovations that are shaping the credit union movement. This free event will feature a series of informative sessions, including expert-led keynotes, engaging panels, and insightful spotlight breaks, all focused on topics like the economic outlook and digital transformation in financial services.

This is a fantastic opportunity to connect with thought leaders and gain new strategies to advance your credit union. For more details and to secure your spot, make sure to secure your spot today!