CUNA will host a complimentary webinar at 3 p.m. today on its new Creating Awareness Initiative. The session will include information on the “Open Your Eyes” initiative and share never-before-seen creative materials for the program.

The webinar will also explore:

• the journey to a brand platform, “your fantastic future faster;”
• the building blocks to the creative portfolio; and
• the three stories: “open your eyes,” “I can join” and “I can access money.”

Ed Bolton and Mike Brooks of BrandCap along with Douglas Kiker, CUNA’s chief strategic communications officer, will present the new creative materials that will be launched early next year. They will preview the wide-ranging portfolio of content to be used on digital platforms as well as some out-of-home applications.

The session is available to all CUNA member credit unions.

To learn more or to register, visit CUNA’s website.