The New York Credit Union Impact Report: Why we’re making changes


The New York Credit Union Impact Report—formerly known as the MORE Report—is a powerful advocacy tool, providing legislators with compelling stories and statistics about the great work that credit unions do for their constituents. Report highlights are also shared with the media, creating a platform for enhanced public awareness.

This year, the New York Credit Union Association is working to make the report more digital and digestible for audiences. Primarily an advocacy tool, the Association has heard from legislative staffers in years past that the format of the report did not convincingly convey the New York credit union movement’s initiatives.

To address this feedback, the Association in recent years has slimmed down and rebranded the report. However, in order to make the Impact Report stand out among numerous other advocacy organizations’ marketing materials, the report this year will be produced in a hybrid print-and-digital format intended to immediately grab and retain the user’s attention.

The report, which will be unveiled at the 2019 State Governmental Affairs Conference, documents New York credit unions’ impact in the following areas:

  • adult financial education;
  • community outreach and investment;
  • financial counseling;
  • immigrant outreach;
  • youth financial education; and
  • sustainability.

The survey for the 2018 New York Credit Union Impact Report is open and live on the Association’s website through Friday, Jan. 18. All New York credit unions are encouraged to participate in the survey.

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