International Credit Union Week is officially underway, and this year’s theme is “Local Service. Global Reach.”
According to the World Council of Credit Unions, the theme is intended to capture the focus and scope of credit unions, and further explain how each credit union serves a local community globally.
The ultimate goal of the celebration is to raise awareness about the tremendous work credit unions and other financial cooperatives are doing around the world and give members the opportunity to get more engaged. During ICU Day, credit unions around the world host fundraisers, open houses, contests, picnics, volunteer initiatives, parades and more.
ICU Day will be held this Thursday, Oct. 17. To help raise awareness about credit unions, the New York Credit Union Association is supporting an “Open Your Eyes to a Credit Union” 15-second commercial that will be aired on approximately 880 Gas Station TVs throughout New York, and approximately 20,000 GSTVs nationally. The ad is expected to reach 44 million people nationally, including over 2 million New Yorkers.
To access 2019 ICU Day marketing materials, visit CUNA’s website.
New York credit unions are encouraged to engage with the Association on social media and share their ICU Week initiatives.