Ticonderoga FCU announces name, brand change

TFCU changing our name to TrailNorth

Ticonderoga FCU will rebrand and change its name to TrailNorth Federal Credit Union on Jan. 1, 2020.

The name change reflects the company’s effort to reach more members after their most recent charter expansion in 2018, which increased their field of membership to include the New York counties of Essex, Washington, Warren, Clinton and Franklin, and the Vermont county of Addison.

“As we expand into additional New York counties and Vermont, it is imperative that we remain relevant and accessible in our industry,” said Shawn M. Hayes, the credit union’s president & CEO. “Careful thought went into making this decision. The credit union conducted analysis including a number of surveys – both of its current members and those in outlying counties and communities. The survey results indicated that our current name limits our ability to demonstrate that our services are available to those outside of Ticonderoga.”

According to Hayes, the name TrailNorth Federal Credit Union was chosen to reflect the fact that the credit union seeks to serve as a “guide on life’s journey toward a better and financially secure life.”

“As stewards of this credit union, the board of directors and leadership team have a duty to ensure the financial strength and viability of TFCU now and long into the future,” stated Hayes.  “We want, and need, to grow in order to remain a competitive, relevant and financially viable credit union.”

For more information visit: www.tfcunow.com/trailnorth.



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