AdvantEdge Analytics launches CU data consulting services

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Credit union data analytics firm AdvantEdge Analytics, a CUNA Mutual Group company, has launched a new consulting line of business. The services are designed to complement AdvantEdge Analytics’ cloud-based Data Platform – a set of end-to-end analytics technologies specifically for credit unions. However, the consulting services can be utilized with or without integrating the Data Platform.

“From Fortune 500 companies to community financial institutions, the lack of a definitive business-driven strategy is the single largest barrier to data and analytics success,” said Mike Defnet, president of AdvantEdge Analytics. “This highly complex undertaking becomes even more so without a north star. Our goal is to help credit unions identify and commit to an authentic, mission-centric purpose for their analytics ambitions, so they stay energized and focused on their journey.”

The Consulting Services team will design custom analytics strategies specific to a credit union’s goals. Credit unions will receive detailed solution blueprints, an analytics budget and a prioritized roadmap with achievable timelines and guideposts.

AdvantEdge Analytics client BCU in Vernon Hills, Illinois, worked alongside the Consulting Services team as a beta engagement to continue maturing the $3.4 billion asset credit union’s analytics program.

“Over the past 10 years our data and analytics function has evolved and matured, but in a somewhat undisciplined way,” said John Sahagian, BCU chief data officer. “Before working with the Consulting Services team, we hadn’t established strong, centralized governance, nor any defined management or strategy function. Our best chance for doing that effectively was to partner with data experts who could help us pull all our disparate ideas and aspirations into one strategy the entire business could get behind.”

Rob Keatts, CIO of Chartway FCU in Virginia Beach, recently worked with the Consulting Services department to build a custom data warehouse for the $2.2 billion credit union.

“The Consulting Services team validated many areas of our strategy and showed us how to do things differently,” said Keatts. “Their experience in the industry is second-to-none and helped ensure three very important things: First, that we allocate enough resources to data governance; second, that we not build something so complicated that it’s unusable outside the data team; and third, that our strategy and the technology to support it can grow and expand.”

To learn more, visit the AdvantEdge Analytics website.

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