Alloya to rebrand Balance Sheet Solutions as Alloya Solutions

alloya_corporateAlloya Corporate FCU’s wholly-owned CUSO, Balance Sheet Solutions, LLC, will be renamed and rebranded as Alloya Solutions, effective Jan. 1, 2020.

The credit union service organization currently provides investment and liquidity solutions specifically for credit unions.

Under the sub-name Alloya Investment Solutions, the CUSO will continue to provide the broker-dealer products currently offered by Balance Sheet Solutions. Credit union clients will not be impacted by the name change to Alloya Investment Services.

“We are excited to align the CUSO more closely with the Alloya brand while maintaining the broker-dealer services, including Premier Portfolio, and to also explore options for future subsets of Alloya Solutions,” said Kurt Stevenson, president of Balance Sheet Solutions.

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