Alloya Corporate FCU teams with Suze Orman to promote CU movement


Alloya Corporate FCU, which provides cooperative financial services to 1,400 member credit unions and credit union entities nationwide — including the New York Credit Union Association — recently announced a partnership with Suze Orman, a New York Times No. 1 best-selling author, magazine and online columnist, writer/producer and motivational speaker.

Alloya has teamed up with Orman, a nationally recognized financial advisor, to be the 2020 sponsor of her “Women & Money” podcast, representing “a unique and creative way” to advance Alloya’s purpose to support credit union success, according to a Jan. 16 Alloya press release.

“When I heard Suze say that she would be interested in building a partnership with credit unions, I knew this would be a great opportunity for Alloya to continue living its mission,” said Alloya Corporate CEO Todd Adams in the release.

The move is intended to further promote awareness of the credit union movement and reinforce the value of credit union membership to an engaged audience. Adams said that credit unions are the perfect home for consumer financial services, and he views the sponsorship as a way for Alloya to contribute and support that message. “The credit union movement’s future looks bright — we need to continue to tell the story,” he said.

The relationship between Orman and Alloya was first forged at Alloya’s 2019 Credit Union Executive Leadership Symposium. “Suze’s work is very much aligned with the role credit unions serve in their communities and both strive to empower consumers to make the most of their money and realize their financial dreams,” Adams stated in the release.

Each episode of Orman’s Women & Money podcast features messages encouraging listeners to discover how credit unions can help them achieve their financial goals. Each message also includes a call to action for listeners to find a credit union by visiting

In the first episode of the 2020 season, released on Jan. 16, Orman introduces Alloya as the podcast’s sponsor and explains her decision to partner with credit unions. “The reason that out of all the companies and organizations that came to me, I chose credit unions to be the sponsor for the year for the Women & Money podcast is because I know they will save you money,” Orman stated. “And what do I want all of you to do? I want you to spend less and save more. And to save more, you need to have a place where you can save more. And credit unions are what I have chosen for you.”

Listen to the Women and Money podcast on Orman’s Women & Money website, or access via Apple Podcasts, Google Play, Spotify and more.

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