April 1 webinar addresses serving and supporting Hispanic members during the COVID-19 pandemic

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A webinar for Juntos Avanzamos credit unions will focus on serving and supporting Hispanic members during the coronavirus pandemic. Presented by Inclusiv, “Serving and Supporting Hispanic Members in the COVID-19 Environment” will be held on Wednesday April 1 from 2:30 to 3:30 p.m.

The webinar will address a range of operational issues credit unions may be facing as a result of the coronavirus pandemic, including effectively communicating with the Hispanic community; maintaining and adapting community engagement strategies; and identifying the products and services are most relevant to the Hispanic community.

A panel of experts will discuss:

  • internal and external communication strategies;
  • Spanish-language COVID-19 resources;
  • leveraging digital channels and social media to reach the Hispanic market;
  • examples of culturally sensitive business continuity measures; and
  • experiences in the field.

To register, click here.

Juntos Avanzamos was developed as a Hispanic outreach program in Texas, and it has since grown into a nationwide movement and designation for credit unions that demonstrate a commitment to serving immigrants.

To receive the designation, credit unions must demonstrate a strategic plan for improving service to Hispanics, offer bilingual services and information, collaborate with community organizations that support Hispanics, offer affordable products and services relevant to the immigrant consumer, and offer financial education in Spanish and English.

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