The New York Credit Union Association is seeking feedback in an effort to gather key metrics on credit union efforts through the first two quarters of 2020, amid the COVID-19 pandemic. These figures will be used for public and media relations purposes that will drive credit union awareness.
“With millions of Americans out of work, furloughed and struggling financially, credit unions have gone above-and-beyond to serve our members and communities,” said William J. Mellin, Association president and CEO, in a letter to credit unions last week. “We believe it’s critical that consumers are aware of the great work credit unions are carrying out across the state.”
Specifically, the Association is seeking information on financial benefits to members and numbers of Paycheck Protection Program loans credit unions have made, in addition to charitable contributions credit unions have made to assist organizations and individuals during the pandemic.
The Association is also seeking information about unique products and services or pertinent facts and figures that illustrate the value credit unions have provided to members and the community during the pandemic.
Mellin encouraged credit unions to complete the survey, saying it “is extremely important as we continue our efforts with the news media and lawmakers to position credit unions as the best financial partner for New Yorkers.”
The survey link is included in Mellin’s email, and can also be accessed by clicking here until July 8. Information collected will only be used with express permission from credit unions.