Credit unions can find ways to maximize loan growth, profitability and retention

Credit unions can learn what to do in today’s challenging economic landscape to maximize quality loan growth, profitability and retention at the New York Credit Union’s Lending School, a virtual conference set for 9 a.m. to 3 p.m. on April 7.

Participants will engage in a variety of discussions, led by Celeste Cook, founder and President/CEO of cuStrategies LLC, to find ways to rethink, outthink and innovate to ensure long-term sustainability in today’s uncertain economic landscape. Participants will:

  • explore the best approach to increase loan growth and profitability;
  • learn what to do to cultivate a proactive lending philosophy that can lead to more loan opportunities and increased member loyalty;
  • explore the fallout of COVID-19 and how to help members post-COVID-19;
  • find out how to engage members, build stronger relationships and help prevent potential loan losses on the frontline;
  • learn what to do to become a Financial Solutions Partner to increase profitable quality loans as well as minimize delinquencies and losses;
  • learn how to use the credit report to gain more loan opportunities and build member loyalty;
  • determine how to evaluate risk without using the credit score;
  • explore a Credit Score Analysis Program to help members improve their credit score (especially post-COVID-19);
  • identify key predictors of bankruptcy as well as other high-risk factors to make better loan decisions; and
  • determine the best approach to close high-risk members to manage delinquencies and loan losses.

Interested participants can register on the Association’s website.

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