CUNA Mutual Group has announced that AdvantEdge Analytics is now AdvantEdge Digital, offering a suite of software as a service, or SaaS, solutions to credit unions to help them unlock their digital potential.

In addition to existing data and analytics solutions, AdvantEdge Digital intends to deliver a proprietary, consumer-centric digital lending solution to the credit union industry, according to a CUNA Mutual Group press release. The new digital lending solution also aims to provide a transparent, seamless experience to both members and loan officers and expands access to the loan application process for more consumers.

AdvantEdge Digital will continue to offer its data analytics solutions, such as Financial Performance Management and strategy consulting services. Future offerings will focus on leveraging the power of data to create solutions such as persona-driven business intelligence, real-time reporting and predictive analytics modeling.

“Members expect real-time, contactless and self-service delivery of financial services, and we are committed to building, buying and partnering to bring additional capabilities to consumers,” said Dan Kaiser, president of AdvantEdge Digital.

More information about AdvantEdge Digital is available on its website.