As a benefit of membership in the New York Credit Union Association, credit union professionals are invited to participate in an upcoming complimentary webinar focusing on creating emotional engagement with members in digital channels.

The pace of technology innovations, increased competition and changing consumer expectations are driving the rapid digitization of customer experience in financial services. Companies that aren’t making the investments now to provide an all-digital experience risk being left behind by their competition.

The webinar, “Reduce Member Anxiety, Build Loyalty: Creating Emotional Engagement in Digital Channels,” will be held at 10 a.m. on Thursday, Sept. 9. It will be led by Donia Culberson, lending consultant at CUNA Mutual Group. Culberson consults with credit unions to improve lending strategies and produce a favorable financial impact for the credit union through loan growth, non-interest income growth, loan process efficiencies and loan delivery through multiple delivery channels.

Participants will hear about highlights from new research exploring credit union members’ expectations of consumer experience and the role that emotions play in shaping consumers’ perceptions. The webinar will also examine the actions credit unions can take to address member emotions related to the lending experience.  

Interested participants can register for this complimentary webinar on the Association’s website.