Credit Unions for Kids has a new logo, and recently announced a partnership with Filene Research Institute.

According to CU4Kids, there were four primary objectives for its new logo to meet:

• it is more versatile and usable;
• it is inclusive and meets DE&I standards;
• it clearly identifies it’s a collaborative credit union program; and
• it clearly aligns with the beneficiary: Children’s Miracle Network Hospitals.

“After extensive work with the Credit Unions for Kids National Advisory Board, Credit Union National Association, and individuals across the credit union industry, we are proud to present the new logo that meets these objectives,” according to a statement from CU4Kids.

CU4CKids is also partnering with Filene Research Institute on a new report that presents the alignment between physical, mental and financial well-being.

“This is a time of innovation, purpose, and celebration for the Credit Union for Kids program. The past three years, the CU4Kids team has been working to establish a brand that reflects the exciting things happening with the program.”