Welcome to our latest director spotlight! Today, we’re getting to know Marie Betti, a key member of our Association’s board of directors. Marie’s journey from managing summer picnics at an amusement park to influencing the direction of the credit union movement is not just inspiring—it’s a testament to where passion and opportunity can lead.

Can you share a brief introduction about yourself, your background, and your professional journey?
It was winter in Buffalo and I was laid off from my Summer job, working as the manager of catered picnics for a local amusement park, which I would be going back to in May. My cousin worked at the credit union and asked me if I wanted a job there – I said yes as I’d rather be working than not. I was interviewed by the treasurer in the organ loft of my church and she hired me! I was actually making more on unemployment than my starting salary at the credit union but I liked to work. When the amusement park called me to come back, I decided to stay at the credit union and that was the beginning of my long tenure at WNY FCU.

What drew you to the credit union industry?
Honestly, I was young and needed a job, so when my cousin asked me if I wanted to work with her at the CU, I said sure! At that point, there were three employees, but one was leaving to be a stay-at-home mom and I was going to replace her. I stayed because it was a nice place to work, rewarding and fun! We helped members every day. There was always something new happening or a new service needed. It was a busy job that kept me going all day, which I enjoyed.

What motivated you to join the Association’s board of directors?
When my children were young, I managed to get to several chapter dinner meetings every year and that’s when I got to know other leaders in the credit union movement in Buffalo. I was interested in the whole chapter/Association dynamic and how they work together. The individuals who were involved in our chapter council at the time, would ask me to get involved, and eventually – when my children were older–I did get involved in the chapter. I held several positions on the chapter council and for the last 15+ years, I’ve been the chapter president.

I guess it was a natural progression for me to get involved in the Association board. I knew several board members and I would ask them questions about what was involved with being on the Association board. It seemed very interesting to me, especially knowing I would be representing (at that time) the credit unions in the Buffalo chapter, so one year I decided to run and I won! I’ve held every officer position on the Association board including board chair and I must say, it has been so rewarding for me as well as my credit union. I only hope that I’ve been able to assist the Association and all credit unions, half as much as they’ve helped me.

In your view, what makes the Association distinct from other financial associations?
We are for credit unions only, which is a huge distinction because the Association represents all not-for-profit credit unions. Association acts, lobbies, and educates with and for credit unions.

Why are credit unions important to New Yorkers and the broader community?
Credit unions are such an important part of our financial system because we serve people who may not otherwise have financial services available to them.

What role do you believe a board member plays in the success of the Association?
Board members play an important role because they bring their knowledge and expertise–everyone on the board comes from different credit unions, different areas of the state, and different areas of expertise, so when we come together and share all of this, it all works out very well.

Can you share a memorable moment or experience from your tenure on the board?
Every time we gather together, it’s a memorable moment! Everyone is so personable, we have a great time together!

What Association initiatives or projects are you most excited about?
I get very excited every year for EXCEL, our annual convention! I love seeing so many friends and peers from across the state come together. We have so much fun and get re-energized about our movement, I just love it! It’s my favorite conference! If you’ve never attended, you need to get it on your list, you won’t regret it.

In what ways has your experience on the board been rewarding?
My experience on the Association board has assisted me in so many ways; whether it be personally or professionally. I have learned so much from the rest of the board members over the years and I’ve taken so much back to our chapter and to my own credit union. Being on the board keeps me updated on all current things happening in the credit union movement.

Why should someone consider joining the Association board or becoming more involved with credit unions in general?
Just helping out at the chapter level will bring you so much knowledge and you meet so many great fellow credit union people, but if you want to expand on that, then a board seat on the Association board is very rewarding and you’ll meet great people from across New York State.

Outside of the Association and your professional life, what are some of your passions or hobbies?
Family and vacations. I love to watch my grandchildren’s sports. I have 9 grandchildren, so that keeps me pretty busy. I am typically at a game every evening or weekend day. I love to travel and garden. I am involved in my church. While I’m still working, that’s all I can manage right now.

What’s one book or resource you’d recommend to someone looking to understand the world of credit unions better?
I think the key is personal service and when I think of service, I think of Kevin Brown and Disney, Kevin has a pretty cool story about service at Disney. I’ve been to the Disney Institute and I believe the “Disney way” of service is a great one to mimic.

Marie Betti is a great example of how dedication and the right opportunities can lead to significant career contributions. From her early days at the credit union to her role on the Association’s board, Marie has been an influential leader. Her insights remind us of the value of commitment to our communities and the difference one person can make.