The New York Credit Union Association will be raising awareness during International Credit Union Week with a statewide advertising campaign through Gas Station TV.  The campaign will reach more than 450 GSTV locations in every corner of the state—for an estimated 1.5 million impressions—during the week.

Throughout the week, GSTV will often air a short commercial that reminds millions of people that credit unions assist members in life’s major financial decisions. The ad will include the URL for the asmarterchoice.org website, where potential members can find a credit union in New York they are eligible to join.

GSTV is a highly effective digital video network that allows brands to connect with on-the-go, captive consumers at the gas pump. Approximately 88 percent of viewers report that they enjoy watching GSTV, and the high engagement with viewers delivers twice the ad recall of traditional media. Additionally, 41 percent of GSTV viewers are millennials, which is significantly higher than the millennial reach of traditional TV.

International Credit Union Week will be held Oct. 16-20. The Association will be announcing additional ICU Week initiatives in the days ahead.